JIRASAN
A flagship NFT collection of 10,000 digital assets designed as the core access point to the PG Group and the broader Redacted Ecosystem. More than collectibles, Jirasan NFTs unlock exclusive membership, benefits, and IP participation within a growing Web3 community.
The brief
PG Group enlisted us to create high-impact visuals and social content for the Jirasan collection that could communicate its value as both a community gateway and an IP cornerstone. The goal: make the collection instantly recognisable and position Jirasan as a premium asset within the ecosystem.
Services
Creative Direction, Branding, UI/UX
The solution
We developed a cohesive visual identity and a suite of social-first creative assets that elevated the Jirasan brand. By combining sleek typography, on-brand styling, and messaging rooted in exclusivity and utility, we helped position Jirasan as a vital pillar of PG Group's Web3 engagement strategy.
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