Campaigns + Ecommerce + Print · Sim Racing
GT Omega
GT Omega is a sim racing brand, founded in Glasgow in 2009. It sells racing cockpits, wheel stands, gaming and office chairs, and standing desks.
- Client
- GT Omega
- Role
- Campaign, ecommerce and print design
- Fits
- Monthly plans
- Services
- Campaign Design, Ecommerce Design, Merch, Instruction Manuals
The problem
GT Omega sells a wide range through its own store and Amazon, with sales running through the year. Every banner, storefront and manual needed to look like the same brand.
What we did
We made product visuals for the range, then used them across sale campaigns, store banners and an Amazon storefront. We carried the same look into merch. We also rebuilt the assembly manuals: the same drawings, now in a clear guide with contents, numbered sections and technical notes, as one system across the range.
What shipped
Product visuals for the range: one dark, red-lit set for the campaigns to build on.
The wheel stands, in the same red light.
Black Friday, a summer sale and the Zephyr chair: the same look, made to sell.
An early bird Black Friday banner and a banner for the Zephyr chair.
The summer sale ad and a square version of the early bird ad.
The manuals
The original PRIME Cockpit manual was 8 pages of drawings, with no written steps. We kept the drawings and rebuilt it as a 17-page guide, with contents, safety notices, a T-nut guide, numbered sections and technical notes.
The PRIME Cockpit manual, old and new. Drag across to compare.
Drag to turn the page
One system across the range. Pick a manual and turn the pages.
The Amazon storefront tiles.
Bundle banners for GT Omega's own store.
The race car.
The tee and gloves.
The lanyard and a branded cockpit.
Got a project in mind?
Need ads and landing pages for every launch? Our monthly plans keep us on hand for each one.